Executive Leadership

The Infina Connect Management Team

The Infina Connect management team consists of veterans of successful companies ranging from small start-ups to industry giants, focused on rapid delivery of cloud-based solutions supporting transformative changes in healthcare practice and policy. With more than 20+ years of technology and healthcare experience each, Infina Connect’s leaders possess expertise in many different areas, including Software-as-a-Service, practice management and electronic health records, online clinical trials software, and artificial intelligence.


Mark Hefner – Chief Executive Officer

team-petra-weishauptMark Hefner is Chief Executive Officer of Infina Connect. Previously he served as Segment Vice President at Allscripts, managing their Health Systems Group and related professional services business, which included solutions for Care Management, Referral Management, Homecare, Hospice, Emergency Department, and Patient Flow. He also previously led entrepreneurial businesses in healthcare IT for GE Healthcare and Hill-Rom IT Solutions, and began his career at Harris Corporation leading communication systems development. Mark has 30 years of experience in general management, operations, program and product management, business development, marketing and product development of high technology solutions for healthcare information technology, software, medical device, and wireless communications businesses. He is Six Sigma certified and is a US patent holder. Mark holds a BS in Electrical Engineering and a MS in Management from Georgia Tech.


Joe Francis – Vice President, Sales

team-joe-francisJoe Francis comes to Infina from Compulink where he served as Vice President of Sales for this leading ophthalmic-based EHR software company. With 28 years of senior sales leadership experience, including 20 years with healthcare startup organizations, Joe’s previous roles include Vice President of Sales for Canopy Systems. Now part of Allscripts, Canopy is a SaaS software solution that specializes in automating care coordination, case management, quality management, and discharge planning in the acute care market. Joe joined Canopy as a startup with an unreleased product and zero sales revenue. Throughout his 10-year tenure at Canopy Systems, he successfully built a sales organization that signed over 100 major academic and healthcare systems across the country. Before joining Canopy Systems, Joe was Vice President of Sales and Vice President of Business Development (Mexico and Canada) for ALK Laboratories USA. As a startup biotech company funded by ALK-Abello, a leading European based Biotech Company, Joe built a very prosperous sales organization. During his 10 years at ALK and starting with one FDA approved product, ALK’s immunology sales in the U.S. market grew rapidly to take the second largest market share for immunotherapy. Joe received his B.A. in Economics from ECU and is an FAA certified private pilot.


Ginny Mahaney – Vice President, Marketing

team-ginny-mahaneyGinny has over 20 years of experience in sales and marketing, with deep expertise in differentiated positioning and growth strategies for BtoB companies. In her most recent role, Ginny served as Vice President of Marketing for Samanage, where she managed the transition of the marketing function from Israel to the U.S. and revamped the marketing strategy, including rebuilding the team, updating the positioning, new brand building initiatives, and new lead generation programs. Her innovative growth strategies increased lead volume by over 50% and decreased cost per opportunity by 25%. Previously, Ginny served as the Vice President of Marketing and Product Management at Parata Systems, where she led the development of marketing and product management teams and launched a new customer acquisition strategy, contributing to YOY growth of 85% in the company’s key product line. She has also served as the Director of Marketing, Acute Clinical and Business Solutions and Director of Marketing, Customer Segment at Allscripts and Global Director of Online Marketing for Qlik.

Ginny has a BA from The Pennsylvania State University and an MBA from Duke University.


Greg Moyer – Vice President, Products

team-greg-moyerAs a SVP of Operations with Allscripts Healthcare, Greg was responsible for product development, services, support, strategic planning, and overall P&L of the Allscripts ED business unit, focused on product excellence, customer satisfaction and profitability of Allscripts ED, a leading Emergency Department Information System (EDIS). As VP of Client Services with A4 Health Systems, Greg led the department through transitions in its product portfolio, refocusing and building services and support for a fledging EDIS system that achieved #1 KLAS rankings in key service and support areas and became a market leader. Prior to his years in healthcare IT leadership, Greg developed financial and analytical models in support of development projects for US and global clients, and led various software product and solutions projects as Project Manager and Technical Director. Greg has a Bachelors in Engineering from Georgia Tech, a Masters in Operations Research from UC Berkeley, and holds a certification as a Six Sigma Black Belt.


Petra Weishaupt – Chief Financial Officer

team-petra-weishauptPetra brings over 20 years of financial experience in software technology to Infina. She has been operating her own CFO consulting services company since 2006 focusing on early and growth stage technology companies. Her leadership of finance, forecasting, valuation, risk management, debt and equity fund raising, contract negotiations, operations and support in executing growth strategies have led to multiple successful businesses and related acquisitions. Previously she served as CFO for electronic medical records software company A4 Health Systems prior to the company’s sale to Allscripts Healthcare Solutions in 2006. Prior to that she served as Principal Financial Officer of Total Sports Inc., an online sports media company, and held senior financial positions at SEER Technology/Level 8, Maxm Systems Corporation and BSG, Inc., a subsidiary of Medaphis, Inc. She has also served as a senior accountant and consultant at Ernst & Young International in Stuttgart, Germany and Raleigh, North Carolina. Petra is a licensed CPA and holds a bachelor of science degree in Accounting from St. Leo University.


Siu Tong, PhD. – Chairman/Founder

team-siu-tongDr. Tong is chairman and founder of Infina Connect, with a long history of successful startups. He was CEO and Chairman of Engineous Software, where he grew the company by 2,355% over four years, and received numerous awards including a 1998 Entrepreneur of the Year Award (from Ernst & Young, USA Today and NASDAQ), two consecutive Deloitte & Touche Technology Fast 500 awards, a 1998 National HOT 100 Company (from Dun & Bradstreet Entrepreneur Magazine), and a ranking as the 178th fastest-growing technology company in U.S. and Canada. Prior to Engineous, Dr. Tong was Chairman and founder of Optimum Technologies, and led a software development team at General Electric’s Global Research Center. Dr. Tong has a B.S. in Engineering from Cornell University and a Ph.D. in Aeronautical Engineering and Management Science from the Massachusetts Institute of Technology.


Alex Tse, M.D – Chief Medical Officer

team-dr-alex-tseDr. Tse is a practicing pediatrician and allergist in North Carolina. He is an active member of the American College of Allergy, Asthma & Immunology, American Medical Association, NC Medical Society, NC Pediatric Society, and an expert medical case reviewer for the NC Center for Medical Excellence. Dr. Tse is a graduate of the University of Hong Kong Medical School, and completed his residency and fellowship training at the New Jersey Medical College of Medicine & Dentistry, Department of Allergy and Immunology, and Children’s Hospital in Boston, MA.